In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. Let’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading […]

Making a brand feel unified, cohesive, and harmonious while also leaving room for experimentation is a tough balancing act. It’s one of the most challenging aspects of a design system. Graphic designer and Pentagram partner Paula Scher faced this challenge with the visual identity for the Public Theater in New York. As she explained in […]

Imagine you’re ready to apply for your next job. Like most busy professionals, you probably haven’t updated your résumé or your portfolio since you looked for your current job.  Now you need to update both, and you can’t remember what work you’ve done over the past few years. (In fact, you can barely remember what […]

Once upon a time, we relied on browsers to handle caching for us; as developers in those days, we had very little control. But then came Progressive Web Apps (PWAs), Service Workers, and the Cache API—and suddenly we have expansive power over what gets put in the cache and how it gets put there. We […]